Jerald Jinikashvili - jeraldj.com

Damen Cash

Google Play

App store

The trusted source for e-payment solutions

Fintech

Mobile design

Arabic UI

Design system

Industry

Financial services

Role

Product designer

Date

2022

Key markets

Egypt

Growth stage

Startup

Company size

200+

From cash to digital

CHALLENGE

Before the launch of Damen Cash, the company operated exclusively through a vast network of physical stores. While effective for some, this model presented several challenges:

Limited Accessibility: Many users, especially in remote or underserved areas, struggled to access financial services.
Time-Consuming Processes: Paying bills, topping up mobile phones, or transferring money required physically visiting outlets, often leading to inefficiencies.
Dependence on Cash: The reliance on cash-based transactions made financial management cumbersome and less secure for users.

Damen recognized the urgent need to transition to a digital-first approach, enabling 24/7 transactions and expanding financial inclusion across Egypt.

Before the launch of Damen Cash, the company operated exclusively through a vast network of physical stores. While effective for some, this model presented several challenges:

Limited Accessibility: Many users, especially in remote or underserved areas, struggled to access financial services.
Time-Consuming Processes: Paying bills, topping up mobile phones, or transferring money required physically visiting outlets, often leading to inefficiencies.
Dependence on Cash: The reliance on cash-based transactions made financial management cumbersome and less secure for users.

Damen recognized the urgent need to transition to a digital-first approach, enabling 24/7 transactions and expanding financial inclusion across Egypt.

Before the launch of Damen Cash, the company operated exclusively through a vast network of physical stores. While effective for some, this model presented several challenges:

Limited Accessibility: Many users, especially in remote or underserved areas, struggled to access financial services.
Time-Consuming Processes: Paying bills, topping up mobile phones, or transferring money required physically visiting outlets, often leading to inefficiencies.
Dependence on Cash: The reliance on cash-based transactions made financial management cumbersome and less secure for users.

Damen recognized the urgent need to transition to a digital-first approach, enabling 24/7 transactions and expanding financial inclusion across Egypt.

SOLUTION

Damen Cash introduced a user-friendly digital wallet that combines intuitive design with robust functionality to meet the needs of the Egyptian market. The platform seamlessly integrates local payment services, allowing users to:

Make Bill Payments: Access over 300 services, including utilities, education fees, and more, with just a few taps.
Create a Digital Wallet: Set up an e-money account to handle various financial tasks directly from the app.
• Pay bills instantly using wallet balances.
• Issue virtual cards for online purchases.
• Transfer money to friends or family instantly and securely.
Enhance Convenience: Enjoy fee-free money transfers and the ability to send or receive remittances without the need for a bank account.

By removing the dependency on physical outlets, Damen Cash empowered users to take control of their finances anytime, anywhere.

Make Bill Payments: Access over 300 services, including utilities, education fees, and more, with just a few taps.
Create a Digital Wallet: Set up an e-money account to handle various financial tasks directly from the app.
• Pay bills instantly using wallet balances.
• Issue virtual cards for online purchases.
• Transfer money to friends or family instantly and securely.
Enhance Convenience: Enjoy fee-free money transfers and the ability to send or receive remittances without the need for a bank account.

By removing the dependency on physical outlets, Damen Cash empowered users to take control of their finances anytime, anywhere.

Make Bill Payments: Access over 300 services, including utilities, education fees, and more, with just a few taps.
Create a Digital Wallet: Set up an e-money account to handle various financial tasks directly from the app.
• Pay bills instantly using wallet balances.
• Issue virtual cards for online purchases.
• Transfer money to friends or family instantly and securely.
Enhance Convenience: Enjoy fee-free money transfers and the ability to send or receive remittances without the need for a bank account.

By removing the dependency on physical outlets, Damen Cash empowered users to take control of their finances anytime, anywhere.

Summary of project

INVIDUAL CONTRIBUTIONS

→ Defined sitemap and navigation for the app

→ Produced screens for native iOS and Android apps, as well as design systems for both LTR & RTL

→ Presented design concepts, secured approval for style elements (icons, fonts, colors), and collaborated with CEO to challenge and refine the brand direction.

→ Presented work, won approval on style (icons, fonts, colors) and suggested challenged branding team in tandem with CEO

PRODUCT WINS

→ The launch of Damen Cash brought transformative results for both the company and its users. Damen successfully transitioned from a retail-driven model to a scalable digital platform, creating new revenue streams while enhancing user satisfaction.

→ For users, Damen Cash simplified daily financial tasks, saving time and effort by eliminating the need for physical visits to payboxes. Additionally, the app’s accessibility brought secure financial services to underserved communities, fostering greater financial inclusion across Egypt.

→ Damen Cash not only redefined convenience but also set a benchmark for modern financial services, ensuring a future where managing money is easier, faster, and more secure for millions of Egyptians.

→ The new app is now live at both Google Play and App store.

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