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Vitality Group Inc.
Vitality Group Inc.
Vitality Group Inc.
Vitality Group Inc.
A science based app that rewards you for living a healthy life
A science based app that rewards you for living a healthy life
A science based app that rewards you for living a healthy life
A science based app that rewards you for living a healthy life
Mobile design
Mobile design
Mobile design
Mobile design
Research
Research
Research
Research
Progressive web
Progressive web
Progressive web
Progressive web
Design system
Design system
Design system
Design system
Industry
Industry
Industry
Insurance, health & wellness
Insurance, health & wellness
Insurance, health & wellness
Role
Role
Role
Product designer & researcher
Product designer & researcher
Product designer & researcher
Date
Date
Date
2022 - 2024
2022 - 2024
2022 - 2024
Key markets
Key markets
Key markets
Global
Global
Global
Growth stage
Growth stage
Growth stage
Enterprise
Enterprise
Enterprise
Company size
Company size
Company size
4,000+
4,000+
4,000+
Increasing life expectancy globally ❤︎
Increasing life expectancy globally ❤︎
Increasing life expectancy globally
Increasing life expectancy globally ❤︎
Vitality is a behavior change programme that guides and motivates people toward better health. It combines insights from behavioral economics and clinical science to reward members for taking steps to understand and improve their health. Vitality operates three main business branches, each with distinct products and offerings. It spans 30 countries and serves over 35 million members.
I had the privilege of contributing to two unique products. Initially, I worked on a U.S.-focused product, designing for both progressive web apps and native mobile platforms. Later, I joined a global business group to help build a new third-generation app from the ground up. This case study focuses on the global app, which is available in 19 countries through partnerships with leading insurance companies.
Vitality is a behavior change programme that guides and motivates people toward better health. It combines insights from behavioral economics and clinical science to reward members for taking steps to understand and improve their health. Vitality operates three main business branches, each with distinct products and offerings. It spans 30 countries and serves over 35 million members.
I had the privilege of contributing to two unique products. Initially, I worked on a U.S.-focused product, designing for both progressive web apps and native mobile platforms. Later, I joined a global business group to help build a new third-generation app from the ground up. This case study focuses on the global app, which is available in 19 countries through partnerships with leading insurance companies.
Vitality is a behavior change programme that guides and motivates people toward better health. It combines insights from behavioral economics and clinical science to reward members for taking steps to understand and improve their health. Vitality operates three main business branches, each with distinct products and offerings. It spans 30 countries and serves over 35 million members.
I had the privilege of contributing to two unique products. Initially, I worked on a U.S.-focused product, designing for both progressive web apps and native mobile platforms. Later, I joined a global business group to help build a new third-generation app from the ground up. This case study focuses on the global app, which is available in 19 countries through partnerships with leading insurance companies.
Vitality is a behavior change programme that guides and motivates people toward better health. It combines insights from behavioral economics and clinical science to reward members for taking steps to understand and improve their health. Vitality operates three main business branches, each with distinct products and offerings. It spans 30 countries and serves over 35 million members.
I had the privilege of contributing to two unique products. Initially, I worked on a U.S.-focused product, designing for both progressive web apps and native mobile platforms. Later, I joined a global business group to help build a new third-generation app from the ground up. This case study focuses on the global app, which is available in 19 countries through partnerships with leading insurance companies.
Generalist approach
Generalist approach
Generalist approach
My role included UX/UI design, interaction design, illustration, concept ideation workshops, and both qualitative and quantitative research. I also managed the design system, coordinated hand-offs with developers, conducted build testing, and handled final sign-offs.
My role included UX/UI design, interaction design, illustration, concept ideation workshops, and both qualitative and quantitative research. I also managed the design system, coordinated hand-offs with developers, conducted build testing, and handled final sign-offs.
My role included UX/UI design, interaction design, illustration, concept ideation workshops, and both qualitative and quantitative research. I also managed the design system, coordinated hand-offs with developers, conducted build testing, and handled final sign-offs.
Me presenting testing results with the team
Me presenting testing results with the team
Me presenting testing results with the team
Visual design & interactions
Visual design & interactions
Visual design & interactions
Created illustrations that aligned with our brand’s visual language and adapted to various market requirements.
And bunch of micro-interactions and prototypes for documentation, market demos and research purposes.
Created illustrations that aligned with our brand’s visual language and adapted to various market requirements.
And bunch of micro-interactions and prototypes for documentation, market demos and research purposes.
Created illustrations that aligned with our brand’s visual language and adapted to various market requirements.
And bunch of micro-interactions and prototypes for documentation, market demos and research purposes.
Design system
Design system
Design system
Using variables and tokens, we templatized multiple app screens, making it easier to support configurations for different markets.
Using variables and tokens, we templatized multiple app screens, making it easier to support configurations for different markets.
Using variables and tokens, we templatized multiple app screens, making it easier to support configurations for different markets.
I maintained the design system by creating components, testing UI library builds, and signing off on components.
For testing purposes, I utilized tools such as Android Studio, Xcode, TestFlight, and HeadSpin.
I maintained the design system by creating components, testing UI library builds, and signing off on components.
For testing purposes, I utilized tools such as Android Studio, Xcode, TestFlight, and HeadSpin.
I maintained the design system by creating components, testing UI library builds, and signing off on components.
For testing purposes, I utilized tools such as Android Studio, Xcode, TestFlight, and HeadSpin.
To ensure build quality, I tested market-specific builds, logged defects, and collaborated with product and development teams to resolve issues. Defects were documented in Figma and the internal portal.
To ensure build quality, I tested market-specific builds, logged defects, and collaborated with product and development teams to resolve issues. Defects were documented in Figma and the internal portal.
To ensure build quality, I tested market-specific builds, logged defects, and collaborated with product and development teams to resolve issues. Defects were documented in Figma and the internal portal.
Research
Research
Research
I contributed to concept ideation workshops and various tests, from copy and component preferences to full feature journey evaluations, ensuring decisions were data-driven.
I contributed to concept ideation workshops and various tests, from copy and component preferences to full feature journey evaluations, ensuring decisions were data-driven.
I contributed to concept ideation workshops and various tests, from copy and component preferences to full feature journey evaluations, ensuring decisions were data-driven.
Participant testing journey on UserTesting
Test participant going through prototype via UserTesting
Test participant going through prototype via UserTesting
Conducted research for two products: Vitality Networks (global) and Vitality Health International (U.S.)
Conducted research for two products: Vitality Networks (global) and Vitality Health International (U.S.)
Conducted research for two products: Vitality Networks (global) and Vitality Health International (U.S.)
For each study, I drafted research plans, conducted tests, analyzed findings, themed insights, and developed metrics to measure success.
Insights were shared with stakeholders during meetings and documented in our research database to track how each one was addressed.
For each study, I drafted research plans, conducted tests, analyzed findings, themed insights, and developed metrics to measure success.
Insights were shared with stakeholders during meetings and documented in our research database to track how each one was addressed.
For each study, I drafted research plans, conducted tests, analyzed findings, themed insights, and developed metrics to measure success.
Insights were shared with stakeholders during meetings and documented in our research database to track how each one was addressed.
Summary of the past 18 months
Summary of the past 18 months
Summary of the past 18 months
INVIDUAL CONTRIBUTIONS
→ Designed multiple journeys from scratch and enhanced usability of core app domains
→ Designed multiple journeys from scratch and tested them.
→ Designed multiple journeys from scratch and tested them.
→ Developed bespoke solutions tailored to the specific needs of partner markets
→ Developed bespoke solutions tailored to the specific needs of partner markets.
→ Developed bespoke solutions tailored to the specific needs of partner markets.
→ Managed design system & tested builds
→ Designed multiple journeys from scratch and tested them.
→ Designed multiple journeys from scratch and tested them.
→ Conducted five preference tests, four usability studies
→ Conducted five preference tests, four usability studies, and a heuristic evaluation.
→ Conducted five preference tests, four usability studies, and a heuristic evaluation.
INVIDUAL CONTRIBUTIONS
PRODUCT WINS
→ MVP of a new third-generation app completed; entering the BAU phase
→ MVP of a new third-generation app completed; entering the BAU phase.
→ MVP of a new third-generation app completed; entering the BAU phase.
PRODUCT WINS
→ Elevation of overall UX maturity within the organization through a focus on design and research operations (Metrics were averaged using various appraisal techniques, including NNG's six levels of maturity—figures remain confidential)
→ Elevated overall UX maturity within the organization through a focus on design and research operations. (Metrics were derived using various appraisal techniques, including NNG's six levels of maturity—figures remain confidential.)
→ Elevated overall UX maturity within the organization through a focus on design and research operations. (Metrics were derived using various appraisal techniques, including NNG's six levels of maturity—figures remain confidential.)
→ Secured buy-in for the newly developed app from two new partner markets, with user base growth expected from 5.5M to 7M+ in 2025
→ Secured buy-in for the newly developed app from two new partner markets, with user base growth expected from 5.5M to 7M+ in 2025.
→ Secured buy-in for the newly developed app from two new partner markets, with user base growth expected from 5.5M to 7M+ in 2025.
→ The new app is live in two countries and will roll out to all partner markets by Q2 2025
→ The new app is live in two countries and will roll out to all partner markets by Q2 2025.
→ The new app is live in two countries and will roll out to all partner markets by Q2 2025.
